About Vision Gain
Visiongain is a market research and business intelligence firm, selling market research reports forecasting market trends, growth and trajectory. Bath Impact Projects aims to help Visiongain in
segmenting marketing lists, a pipeline for the content engine for reports, piloting the Impact Video Series
on YouTube and completing competitor analysis to allow for benchmarking.
Visiongain is a market research and business intelligence firm, selling market research reports forecasting market trends, growth and trajectory. Bath Impact Projects aims to help Visiongain in
segmenting marketing lists, a pipeline for the content engine for reports, piloting the Impact Video Series
on YouTube and completing competitor analysis to allow for benchmarking.
Marketing and PR
Bath Impact Projects will aim to organise and segment marketing lists, to streamline marketing and PR
operations. This workstream would include:
• Consolidate and clean data scattered inside Mailchimp and other sources.
• Tag and segment by sector and by engagement produce structured database system that can
power more targeted campaigns and future automation
• Relaunch Visiongain’s YouTube channel and publish a series of polished pilot episodes (5–7
mins each) and content for YouTube
• Document a repeatable format toolkit: intros/outros, thumbnails, posting rhythm.
Insights and competitor analysis
Bath Impact Projects will aim to analyse competitors including their pricing strategies, reports,
marketing strategies and social media.
• What content performed best, and why, what didn’t work as well, and lessons learned.
• Compare our work with key competitor highlights
• Recommendations for the following week.
Insights and competitor analysis
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Society
About
Events
Contact
Resources
Blog
Opportunities
Gallery