About Run riot
Run Riot is a startup business looking to launch operations fully in the coming months. Prior to covid, Run Riot was a successful event arts events discovery platform however saw a loss of revenue during covid and now is looking to relaunch with a new UI, integrated AI systems and revenue model
Audience and Market research
Bath Impact Projects will support Run Riot in Audience and Market Research. This will be done through
primary market research, competitor analysis and other methods of market research.
• Primary Market and Audience Research: Primary Market Research done via surveys and other
ways that are suitable for Run Riot
• Competitor Research: Research on potential competitors allowing for insights into operations
and benchmarking the firm against competitors
• Final Report: Insights delivered in the form of a report with actionable insights and information
aiding Run Riot in operations and business strategy
Business development
Bath Impact Projects will support Run Riot in developing its business plan scrutinising and using
innovative suggestions to help growth and identify potential problems.
• Analyse Current Business Plan: Interns will scrutinise, analyse and develop the business
plan, expanding on the current business plan, identifying new opportunities and suggestions
from insights based on market research and competitor analysis
• New Ideas: Identify gaps in the market and suggest potential ideas to help grow the business
Crowd Funding strategies
Bath Impact Projects will research on crowdfunding opportunities and help Run Riot in researching on
this area and develop a plan going forward.
• Research: Research on crowdfunding, crowdfunding methods and similar case studies
• Plan: Help develop a plan on Crowd Funding strategies based on research and similar case
studies to tailor a plan for Run Riot
