About Kalayaan
Kalayaan is a small London based charity which works to provide practical advice and support to, as well as campaign with and for, the rights of migrant domestic workers in the UK.
Expenditure analysis
Bath Impact Projects will support Kalayaan in conducting a detailed review of its expenditure to
enhance financial transparency and strategic resource allocation. This workstream will include:
• Cost Optimization: Breaking down expenses into key categories (e.g. staffing, legal support,
outreach, operational overheads) to identify major cost drivers.
• Supplier & Budget Strategy: Identifying more cost-effective suppliers and developing a
guided budget for continuous professional development, based on advice from Kalayaan’s
lawyers
• Strategic Recommendations: Providing actionable insights to help Kalayaan prioritize
spending, improve budgeting accuracy, and align financial decisions with its mission.
Fundraising support
Bath Impact Projects will assist Kalayaan in strengthening its fundraising efforts through a mix of
strategic outreach, community engagement, and donor targeting. This workstream includes:
• Community Fundraising: Contributed to the design and execution of Kalayaan’s December
mail-based fundraising initiative, overseeing outreach strategy, donor targeting, and
promotional content.
• Mail Merge Letter Campaign: Creating and distributing personalized donor letters using mail
merge tools to increase engagement, tailor messaging, and streamline bulk communications.
• Trust and Foundation Research: Identifying suitable charitable trusts and foundations
aligned with Kalayaan’s mission, compiling key funders, mapping eligibility criteria, and
supporting tailored proposal development.
